This video is made for the upcoming campaign for the Pride Marches organized across France starting in June. In a typical heavily accentuated French style we see the struggle that someone is going through when the sexual identity does not match the standard. It starts with school, then moves on to all the stages of teen socializing and family life, then looking for a job, and finally the desire to express love, have a family and not be stigmatized. In other words, at every important moment of their life.
TBWA\Paris made this video for the French organisation Inter-LGBT. The timeline of the story is made in the form of an obstacle course as a metaphor for the battle against LGBTphobia. Because it is a journey for the warriors. Closing with the strongest message they could make: human rights are not negotiable.