The best of non-profit advertising and marketing for social causes

The Pyramid scheme of slaughter

The Pyramid scheme of slaughter

WWF: The Pyramid scheme of slaughter

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.

WWF: The Pyramid scheme of slaughter

WWF: The Pyramid scheme of slaughter

Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Additional credits:
Chief Creative Officer: Andy Dilallo
Creatives: Brendan Donnelly, Guy Futcher
Concept Illustrator: John Henry Pajak
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Illusion
Production: Somsak Pairew, Kitidej Rattanasuvansri
Designer: Jason Young
Executive Print Producer: Jeremey Devilliers
Group Business Director: Holly Cracknell
Senior Business Manager: Rosie Carey
Source:
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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