The best of non-profit advertising and marketing for social causes

The real thing

The real thing

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In some countries it is easier to get a bottle of Coca-Cola then a bottle of water.
Dutch artist Helmut Smits made this installation to filter Coca-Cola into clean drinking water (well that’s my interpretation).
Would this really work?
More great work at the Helmut Smits website.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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