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The relation between domestic violence and cruelty against animals

The relation between domestic violence and cruelty against animals

The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.

This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.

 

 

rspca-domestic-violence-1

rspca-domestic-violence-2

rspca-domestic-violence-3

rspca-domestic-violence-4

The RSPCA needs you campaign website:

rspca-website

Advertiser:
RSPCA
Agency:
The Campaign Palace, Sydney
Additional credits:
Video:
Alex Arkapaw: DoP
Paul Fishlock: Executive Creative Director
Andrew Town: Senior Art Director
Laurie Ingram: Copywriter
Meredyth Judd: Head of Broadcast
Kaija Wall: Producer
Jacqui Gillies: Producer
Jane Liscombe: Producer)
Glendyn Ivin: Director
Prod. Co.: Exit Films
Other Credits: Sound Design: Simon Kane – Nylon
Editor: Jon Holmes – Tide Edit

Print:
Andreas Smetana: Photographer
Paul Fishlock: Executive Creative Director
Andrew Town: Art Director
Laurie Ingram: Copywriter
Thom Davy: Art Director
Source:
bestadsontv

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3 Comments

  1. M.Furqan Azhar 6 years ago

    good intuition

  2. chantelle thomson 6 years ago

    i thought that the video the relation between domestic violence and cruelty against animals was really intresting , i am currently in a violent relationship and the 10 points that was said were very true i have had my cheekbone and jaw fractured because my partner was having a bad day.

  3. Chantelle Boazman, 4 years ago

    This video is quite moving and really did touch a place in my heart and many other viewers!

    I am currently do a citizenship project in school and my topic is based on domestic abuse. I chose this topic as i find it intersting and wanted to help make a differance to those who are suffering from domestic abuse!

    I have helped to make a differance by raising £30 for a derbyshire charity!

    I did this by:
    Makeing cup – cakes = 30p each
    Non school uniform day = £1 each (over 1000 people)
    Workshop for Year 7s
    Play for the K3

    There is also various help lines you can call to get help and advice for victims, Whether you are currently still in the suitation or have exsperianced this in the past!

    By doing this i feel i have made a differance and that people shouldnt have to SUFFER IN SILENCE AND TO GET HELP AS SOON AS THEY CAN!!

    I bow down to those who have fought this battle and won the fight! Everyone can fight its you that has got to win the fight!

    All im going to say is, PLEASE GET HELP BEFORE ITS TO LATE, YOULL REGRET IT IF YOU DONT! GOOD LUCK :) XX

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