The best of non-profit advertising and marketing for social causes

The road is no place to socialize

The road is no place to socialize

RTA-Dubai-twitter

This isn’t the first campaign about the dangers of using social media on a smartphone while being on the road. And it won’t be the last one.
The campaign is from RTA Dubai, the Roads and Transport Authority.

They made three versions. Above it is about Twitter. See the Facebook and BlackBerry Messenger versions after the break.

Related smartphone/road safety campaign:
Driving and social media just don’t mix

RTA-Dubai-facebook

RTA-Dubai-bbm

Advertiser:
RTA Dubai
Agency:
Livingroom, UAE
Additional credits:
Creative Directors: Martino O’Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin
Creative Director / Copywriter: Martino O’Brien
Copywriter: Priya Madhu
Illustrator: Fil Dunsky
Source:
Ads of The World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x