The 100 poorest

The video above shows a flashmob organised in Budapest by the Hungarian Kurt Lewin Alapítvány (Kurt Lewin Foundation) for their campaign called 100 Legszegényebb (The 100 poorest).
The message is that poverty is more than just being short of money. Poverty can be more: material deprivation, physical or cultural defencelessness, addiction, lack of family relationships.
Main part of the campaign is a book, in which the foundation collected short stories and attached 100 photos about people, who told their stories. An another main part is a traveling exhibition with selected pictures and information.
They promoted the campaign mainly with all kinds of guerilla marketing like the flashmob above but also reading actions, putting poster and stickers everywhere in several Hungarian cities.

The Kurt Lewin Foundation is an independent civil public interest organisation. With their work they wish to make a contribution to the consolidation of a democratic society in Hungary and particularly to the increase of tolerance and the elimination of stereotype-based thinking. They promote social dialogue, tolerance and the dissemination of knowledge and skills required for active civic participation – mainly by the development of critical thinking.

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From the Osocio archive

See this campaign from the Osocio archive