Osocio NL

The $73,000 bar bill

Posted by Reuben Turner | 21-04-2010 09:41 | Category: Consumerism, Road safety



How to dissuade people from drink-driving? Add the true cost to their drinks bill. Nice live idea that could be used for many, many real-life scenarios where the true cost of our actions aren’t passed on to us.



Advertiser:
Unknown
Agency:
Ogilvy Brazil







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