The Ad Council announced few weeks ago the launch of its newly designed website, which will heighten awareness of the significant social issues addressed by its public service advertising (PSA) campaigns and inspire Americans to take action. The website features a new design and additional content to effectively communicate the work, mission and expanded capabilities of the Ad Council. Beaconfire, a web development agency based in Washington, D.C., re-designed the website.
The new AdCouncil.org prominently features all of the creative work produced by the Ad Council’s volunteer ad agencies for the organization’s fifty national PSA campaigns including Foreclosure Prevention, The Shelter Pet Project and Energy Efficiency. Additionally, the website includes tools for sharing PSA content on Facebook and Twitter.
The website will not only continue to raise awareness about important issues and PSA campaigns, but it will also serve as a resource to connect the general public with organizations that offer assistance on critical topics such as childhood obesity and newborn and infant survival.
“The new site powerfully and poignantly tells the story of the Ad Council to our constituents, partners and the general public,” said Peggy Conlon, president and CEO of the Ad Council. “The content is presented in an engaging way and highlights the Ad Council’s impact on the nation’s most critical issues, while empowering visitors to share the content and begin a dialogue around the campaigns.”
Key highlights for the new website include: a new section titled, “Impact” which features testimonial videos from Americans whose lives have been impacted by an Ad Council PSA, a link to the Ad Council’s blog Adlibbing.org and campaign case studies. Also, the site was enhanced to better serve as a comprehensive resource for the Ad Council’s media partners, non-profit and government agencies.
The Ad Council
The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council has produced, distributed and promoted thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas of health & safety, community and education.
The Ad Council