Social advertising and non-profit campaigns from around the globe

The amount of stones it took to kill Zhaleg

Posted by Marc | 27-04-2009 19:58 | Category: Human rights

Frameposter made in Germany for the International Society for Human Rights (ISHR) to express that there are as many reasons against stoning as there are stones in every wall.

Advertiser:
International Society for Human Rights (ISHR)
Agency:
Leo Burnett, Frankfurt Germany
Additional credits:
Art director: Sérgio Bernardo
Creation: Peter Buck, Udo Leichauer, Kerrin Nausch, Andreas Pauli

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Comments

The advertisement is not specific. Hence it is not hard hitting. Just a picture of one of those stonings would affect sensibilities much more.

Posted by Atul Chatterjee | 29-04-2009 09:14

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.