The ANTI-DRUG Facebook Timeline!

Anti-drug campaign is the subject of many associations and organizations to announce the fight against addiction. More and more young people fall into addiction and find no way out alone.
Once you are dependent, is the way back to drug-free life very difficult and requires a strong will and strong support. Self-awareness is the strongest prevention. 
The great campaign with innovative use of the Facebook timeline by Mccann Digital, Israel, shows two life paths of the same person, where people can see how the drugs can be extremely addictive, and health- and lifedestroying.
This timeline campaign, Drugs set your timeline made by Mccann Digital for the Israeli Anti Drug Authority, captures the topic of teenager/young people today and uses excellent the tools of the social media.

As we know, we have ability to reach new and relatively larger target group faster with social media marketing than with the classical communication.
This great message very simple and therefore effective can reach millions of current and potential affected from anywhere in the world.
The new campaign shows the FB timeline of an young man, Adam Barak, precisely one column of Adam under the influence of drugs, and the other column - without
and thus demonstrate clearly the diffrence between life on drugs and living sober.

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