The barrier is sometimes just a road
Posted by Marc | 3-12-2009 22:14 | Category: Ableism, Health, Human rights
“The barrier is sometimes just a road. Due to roads that are not planned according to their needs, our disabled friends are pushed outside the daily life. Are you aware?”
Great follow up containing three ads from a campaign for Engelleri Kaldır made by McCann Erickson Istanbul. Engelleri Kaldır is the ‘Removing barriers movement’ (RBM), a worldwide Istanbul based movement of people who campaign for human rights.
Previous campaign from Engelleri Kaldır here with more background information.
“The barrier is sometimes just a toilet. Due to the lack of toilets that are specifically designated for their needs, our disabled friends run into many frustrating moments during the course of their day. Are you aware?”
“The barrier is sometimes just a drain. Due to the lack of walking areas specifically designated for them, our disabled friends are pushed outside the social life. Are you aware?”
Advertiser:
Engelleri Kaldır
Agency:
McCann Erickson Istanbul
Additional credits:
Creative Director: Uğur Çakır
Associate Creative Director: Oktar Akın
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
AS: Yağmur Erengül
Photography: Gökçe Erenmemişoğlu
Source:
Elma+Alt+Shift
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