The are currently two design competitions about non-profit newspaper ads running in the Dutch speaking lowlands. Both organised by newspapers. The Dutch competition is from NRC and it’s called the NRC Charity Awards. The Belgium competition is from the Flemish newspaper De Standaard. The name is Solidariteitsprijs (Solidarity Award).
Belgium vs the Netherlands is a well known battle. In all areas. Just like the USA vs Canada or Spain vs Portugal. And although I’m Dutch I have to admit that my southern neighbors have won this competition. Gloriously.
I compared this years entries. All from the Belgium competition and all jury nominations from the Netherlands. (The Dutch competition contains a lot more entries. They have two awards, a jury award and a public election)
In this post I show you my personal selection. Six favourites from the Netherlands and eleven from Belgium.
It’s noticeable that in Belgium visual language is outspoken. Strong, funny or harsh sometimes. Do know how to do the twist. Associative thinking that’s what makes a campaign notable.
Some ads are hard to translate, sometimes impossible. But in many cases the visual is strong enough to stand.
Above are my winners. The first ad is from Oikos, the campaign is about Tax Justice. ‘Yeah!! We pay taxes.’ I wrote about it here.
My Belgium winner is from Memisa. The campaign shows the book series about four unpleasant personalities. Hitler, Stalin, Zedong and the mosquito.
NRC Charity Awards, the Netherlands.
Leger des Heils / Salvation Army
What if this newspaper is your only friend?
Choose sustainable fashion
Keep the zool alive (zool=sole). Donate your old soccer shoes.
Please behave as Putin comes along in Amsterdam
We wrote about the campaign here.
Wensenrijders (wish riders)
Just one more time together at the beach
De Standaard Solidariteitsprijs, Belgium.
De Druglijn (drug line)
Still life with bottles
Fos - Socialistische Solidariteit.
A ride to the hospital does not have to end up in the cemetery
We repair lives
Ons (Women’s association of Flanders)
It is better with Us (Ons)
Opvoedingslijn (Raising line)
It’s never the quietest sperm that wins
Rode Kruis / Red Cross
kissing you can learn
VZW de Huizen / The Homes (durable correctional policy)
Naughty boys count
Wereld Solidariteit / World Solidarity
Are there skeletons in the closet? (about fair trade clothing)
This icon has taken sweat, tears and a lot of blood. Scan this ad with Layar.
Dokters van de Wereld / Doctors of the World
This is the only doctor some people will ever see