The best of non-profit advertising and marketing for social causes

The beach doesn’t clean itself

Posted by Marc | 13-03-2007 14:09 | Category: Environment

Always great ads from Surfrider. Surfrider Foundation was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990, three times surfing world champion Tom Curren founded the European branch of the Surfrider Foundation.
This ad is from Surfrider France.
Copy: Unfortunately, the beach doesn’t clean itself.
Cleaning days: march 23, 24 and 25.
For the cleaning days there is this website: initiativesoceanes.org.

If you want to know how to help maybe this video will help (if you speak French).

“Aidez-nous ! Nous avons besoin de vos talents de vidéastes pour convaincre un max de gens d’organiser un nettoyage de plage avec Surfrider et leur expliquer comment faire. Nous avons tenté de le faire nous-même. Voyez le résultat !!!
Toutes les infos sont sur www.surfrider.fr."

Update the video is removed from YouTube by the original poster. I don’t know why.

Advertiser:
Surfrider France
Agency:
Young & Rubicam France

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