Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched.
Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead sharks.
See it for yourself here.
Sea Shepherd Brazil