Posted by Marc van Gurp
| 30-01-2014 15:30 | Category:
It’s the ongoing debate about shockvertising: does is work? The consensus is that it can work, but only in the short term.
And this new campaign from the Learn For Life Foundation of Western Australia is quite striking within the genre.
In this campaign video you see a few school runaways being blown up on the beach.
“This is what happens when you slack off. Stay in school.”
Go to school or die is an absurd choice. So absurd that it has been viewed 470,000 times on YouTube. In one day! And with a lot of thumbs up.
Is it a shock that keeps children in school? Or is there something new on YouTube next week to talk about?
I guess we will never get an answer to the first question. The answer to the second question is known.
Slate reports that the campaign is probably fake.
The domain learnforlifewa.org.au is registered by madkidsproductions.com in which agency Henry & Aaron participate.
Thanks Martijn Oostra!
Learn For Life Foundation of Western Australia
Henry & Aaron
Written & Directed by Henry Inglis and Aaron McCann.
Produced by Lauren Elliott.
I can see why this gets views, but I also think it’s going to have the opposite effect of what’s intended. It makes cutting class and hitting the beach look like a lot of fun. The gore? It’s cartoony and not-at-all convincing.
Let’s put it this way: Have popular teen horror flicks, in which everyone who has sex gets horribly murdered, ever put teens off sex?
Posted by Tom Megginson | 30-01-2014 16:39
“That Shocking Australian ‘Stay in School’ PSA Is Probably a Fake”: www.slate.com/blogs/browbeat/2014/01/31/set_yourself_free_the_australian_stay_in_school_psa_is_funny_but_it_s_probably.html
Posted by Martijn Oostra | 1-02-2014 12:24
Posted by Mrtijn Oostra | 24-06-2014 20:44