Osocio NL

The Christmas campaign about people who have been out of luck

Posted by Marc van Gurp | 6-12-2013 21:40 | Category: Abuse, Fundraising, Homelessness, Poverty



Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.

For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.

The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.


The print ads look rather exaggerated. Ads that you don’t like to share on Pinterest. The TV spot is much better. It’s less shocking.

BTW: Maybe you know the Swiss Salvation Army from this contest.

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign


Advertiser:
Heilsarmee Schweiz
Agency:
Spinas Civil Voices
Keywords:
- -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)