The Climatrix #COP15
Posted by Marc | 14-12-2009 22:28 | Category: Environment
This parody ad from Avaaz, was published today in the “Green New Deal” supplement in the Financial Times. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question “What is the CliMatrix?” and inviting readers to turn to the back page to find out.
On the back page we see the three leaders again with instructions that they “take the green pill”—$200 billion to “fund the fight to save the world.”
“This is the week.
Embrace your destiny.
Save the future.”
Design is by CEDC who also made the parody published at Halloween.
Advertiser:
Avaaz
Agency:
CEDC
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