The drop of water that saves lives
Posted by Marc | 8-08-2011 22:05 | Category: Health, Homelessness, Poverty
Another unusual and remarkable video from artist Em Cooper. I discovered some of her work just a few days ago and I think it is awesome.
See Is it Love?, the previous post with work from Em including her animation showreel.
This video is a campaign for Parabottle. The organisation was launched in response to the devastating Haiti earthquake in 2010.
Founder Nick Sprague realised a new emergency aid initiative that was needed to overcome the complex and time-sensitive task of providing emergency aid after a disaster.
A Parabottle is a personal emergency survival pod containing safe drinking water, food a foil blanket and matches. It is lightweight and fitted with an individual parachute.
Funding so far has raised money for preliminary designs with a functional prototype due to be tested in the Arizona desert by Cardiff-based Airbourne Systems in October this year.
Nick Sprague: “The first 24 hours after a disaster are crucial to the survival and wellbeing of those affected by any disaster, with the threat of dehydration and disease ever present. Parabottle has been designed to provide basic emergency survival commodities before aid agencies arrive to provide more comprehensive relief.”
Advertiser:
Parabottle
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