This case study is from a campaign from the Brazilian Disque Denúncia, the helpline in Rio de Janeiro.
One of the biggest MMA (Mixed Martial Arts) events announced the first ever mixed gender fight. After a week full of debates and controversy, the fighters went up the octagon. And finally, everything was revealed: it was all a campaign to raise awareness about domestic violence.
Even the case study video is in Combat-TV style.
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Advertising Agency: Agência 3
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido