Social advertising and non-profit campaigns from around the globe

The food we eat has a story to tell

Posted by Marc | 2-12-2009 22:25 | Category: Animal rights

Beautiful motion video from Kris Hofmann which is remake for the German animal rights organisation Albert Schweitzer Stiftung.
Kris Hofmann: “A few years ago we took 7 year old Jessica fishing. When she caught a fish I tried to take it from her so that I could kill it and cook it for dinner. She started to scream, totally outraged by the thought of eating this beautiful creature. We threw the fish back into the lake and instead went to a local supermarket to buy food. ....Jessica chose fish fingers.”

The video entitled Frühstück (Breakfast) was inspired by this lost connection between the food we eat and the animals we love.

The voice-over is from Alexander Hacke, the lead singer from the German industrial band Einstürzende Neubauten. Alexander Hacke is also vegetarian.
I’m not translating the text, it’s obvious what this is about.

The original video from Kris Hofmann.

Advertiser:
Albert Schweitzer Stiftung
Additional credits:
director/ Kris Hofmann
Voice-over: Alexander Hacke
Illustrations: Page Tsou & Kris Hofmann
Cinematography: Mirko Beutler
Sound: Tobias Eiving

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

Comments

Exceptional work. Haunting.

A clip from the video with the English translation:
http://www.krishofmann.co.uk/breakfast

Posted by Lore | 3-12-2009 21:26

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.