The French Red Cross just released Licence To Heal, a new campaign that uses the codes of video games to illustrate the importance of first aid in accident scenes. #GoodGame
Bluffing. Graphically very close to popular video games such as Grand Theft Auto, Licence to Heal immerses us in a world of fiction where the only goal would be: save lives and become a “healer”. Licence to Heal also uses the linguistic codes of gamers to provide, implicitly, first aid information.
(Although that in French, a translation of gamers’ jargon is directly available on licencetoheal.com, it would be ridiculous/impossible to translate it here, in English.)
Rule breaking. When the media denounce violent films and video games, the French Red Cross turn this as an opportunity to relay a strong message : “In the real life, we’ve got only one life”. A very innovative and appropriate approach to educate the young public.
And bluffing, again. Is that a video game? Nah, just a very efficient press kit concept: a game box presenting a declination of the campaign with a manual and a CD!
*For every assisted gamer, Good Game, you won a life.
French Red Cross