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The funniest campaign this year: Africa For Norway

Posted by Marc van Gurp | 17-11-2012 11:00 | Category: Fundraising, Developing World

Africa For Norway

The Norwegian Students’ and Academics’ International Assistance Fund (SAIH) is campaigning only once or twice a year. But when they do it’s powerful. They understand how to make a viral.
SAIH is the solidarity organisation of students and academics in Norway. SAIH focuses on education in development cooperation, as well as North/South information and political advocacy in Norway.

Collecting radiators –
Shipping them over there –
Spread some warmth –
Spread some smiles –
Say yes to Radi-Aid.

The newest campaign is funny. Maybe the funniest campaign this year. They use the reversal technique in messaging.
It is done before like the Help Sweden campaign in 2008. SAIH is doing it more powerful by using the well-known clichés known from other aid and fundraising campaigns. Africa is helping Norway. Frostbite kills people too. Spread some warmth, spread some light and spread some smiles in Norway.

SAIH: “If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.”

“The truth is that there are many positive developments in African countries, and we want these to become known. We need to change the simplistic explanations of problems in Africa. We need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If we want to address the problems the world is facing we need to do it based on knowledge and respect.”

The Radi-Aid campaign is based on these four demands:
Fundraising should not be based on exploiting stereotypes.
Better information is needed about what is going on in the world, in schools, in TV and media.
Media: Show respect.
Aid must be based on real needs, not “good” intentions.

The video is made in cooperation of Operation Day’s Work. With funding from The Norwegian Agency for Development Cooperation (Norad) and The Norwegian Children and Youth Council (LNU).

Campaign website:

Africa For Norway

Related SAIH posts:
- The New Apartheid
- Beware! They are Educated!

The Africa for Norway campaign is very successful. Lots of views on YouTube. Great buzz on various social media channels. And last night BBW World did an item about it:

Additional credits:
Music: Wathiq Hoosain
Lyrics: Bretton Woods
Video: Ikind Productions
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Comments about The funniest campaign this year: Africa For Norway

We Africans come in every shape, size and dramas. Unlike other continents we have city lights we have spot light, as do all nations. Whether walking the streets or running the wild (whatever’s left of it) too much are living under the scare of a bullet.
Some are out trying to feed the orphaned Africa they never fail putting aside that fare share for that safari (It is a must on a bucket list) and maybe they might manage to meet Hassan the little boy from that village. Or is it a tribe?!!.
Others are here scavenging our soils, drilling our people with the bullet they exported, labeling our Men and women each with a cheap price tag, prostituting our children and sporting our animals. Elephants and tigers are surely mantel material.
As if not plenty, our air still gets poisoned by chemicals and blood of our own. Still Africans are buying long and silky weaves, often blonds and when not frying our locks with their acid and lies.
It is indeed strange this relationship the world has with Africa, especially those with “good” cable packages , comfy couches, cool rides in the driveway and best sellers packed shelves.
Don’t get me wrong I don’t preach poor black man and the big white devil. It does rub me the wrong way the mentality that it is only fare to feed oneself to obesity and hormones if so one wished, rock the latest even if that meant that somewhere in Asia or Africa a hundreds of kids could be slaving to supply fashion weeks, and their tax money and “exquisite” taste makes it so.  If not those, the too-poor-for college armed with AKM’s and big dreams and missiles will straighten the deal.
But like I said Africans like all others come in every shape and shadow. My Africa is and will always be my happy place but I see her struggling to stay afloat under so much greed and hypocrisy .

Posted by Doraliza S.Simas | 9-11-2013 22:53

Comments about The funniest campaign this year: Africa For Norway


Posted by Doraliza | 9-11-2013 23:17

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