The best of non-profit advertising and marketing for social causes

The Global Hunger Epidemic

Posted by Armando Alves | 13-01-2009 12:04 | Category: Social aid

Commercials aren’t always about the visuals, with the beauty being sometimes just the sound.
The latest Oxfam America ad is just that, with a kynetic type treatment and the wonderful soundtrack of “Með suð í eyrum” by Sigur Rós, the Icelandic band, whose symphonic rock is always inspiring.

The Global Hunger Epidemic from Oxfam America on Vimeo.

Nearly one billion suffer from chronic hunger. The cost of food from Ethiopia to Afghanistan has nearly doubled. The situation is urgent.
One modest donation can make a difference.
Support Oxfam’s work to end hunger and poverty. You can save a life. You can make a difference.

Advertiser:
Oxfoam America
Source:
dot.sigurros.com

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Comments

Excelent execution..., excelent music, BUT, any way the power of the images are loosing, yes I know maybe send more poverty people or hunger persons is more of that potential donors dot want to see any more.... BUT I think if this spot use images of HOPE the message can have more power.

Posted by Alejandro Ferraez | 13-01-2009 17:38

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.