The Great Schlep
Posted by Marc | 24-06-2009 21:28 | Category: Awards, PoliticsThe Great Schlep from The Great Schlep on Vimeo.
Ok ok awards can’t feed the hungry but some of the winners at the Cannes Lions are too special not to blog about.
Tonight The Great Schlep campaign from the Jewish Council for Education and Research won a Cyber Lion. Sarah Silverman tells, in this campaign from 2008, the Jewish grandparents to vote for Barack Obama. Old Floridian Jews are the most important demographic in the presidential election. They make up about 5% of the voters in a swing state with 27 electoral college votes.
Read more about the background in this article from the Los Angeles Times.
Advertiser:
Jewish Council for Education and Research
Agency:
Droga5 New York
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