Onstuimig

The Incurable Optimist

Posted by Reuben Turner | 13-07-2010 10:11 | Category: Health



This very powerful campaign on Motor Neurone Disease (also known as ALS or Lou Gehrig’s disease I believe) follows Patrick, a man with MND who has effectively ‘donated’ the rest of his life to raising awareness and funds. This is social advertising at its best – powerful, moving, humbling and REAL. You can follow Patrick on Twitter and Facebook – he’s funny, engaging and… dying.


Click to visit the website.image



Advertiser:
Motor Neurone Disease Association
Agency:
Baby Creative







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