This very powerful campaign on Motor Neurone Disease (also known as ALS or Lou Gehrig’s disease I believe) follows Patrick, a man with MND who has effectively ‘donated’ the rest of his life to raising awareness and funds. This is social advertising at its best – powerful, moving, humbling and REAL. You can follow Patrick on Twitter and Facebook – he’s funny, engaging and… dying.
Motor Neurone Disease Association
ALS - Amyotrophic Lateral Sclerosis - Lou Gehrig’s disease - MND - Motor Neurone Disease