The Kick Ass Award

What I like most is campaigning with just one single image which tells the complete story.
That isn’t the most important design rule but the thing I prefer to see.

I guess you don’t understand any Romanian copy. Just like me.
“Când nu recunoşti binele, faci rău!”

What do you think this ad is about?

No it isn’t about violence on the streets. It isn’t a city cleaning campaign either.
The headline says: “When you don’t recognize the good, you do bad.”

It is from the Romanian Gala Societatii Civile. They promote the NGO sector in their country for ten years now.
The print ad is the promotion for their yearly festival. The best NGOs are awarded for their activities in the last year.

Part of the award is the Social Campaigns section. The submitted campaigns aren’t very exiting.
You can see them here.

I know there is a lot of good work made in Romania. See the list here at the bottom of this post.

Comments

Google Translate says, ““When you do not recognize good, do evil!”

I’ll ask a friend…

Weird. My G-Translate says “When not recognize good, you bad!”
I asked Constantin, our friend from Love Issue. He’s from Romania.

So, I am Romanian, excuse the robots. „If you don’t recognize the good, you do evil”