The Kick Ass Award

Posted by Marc van Gurp | 13-03-2012 21:03 | Category: Awards

Gala Societatii Civile - Când nu recunoşti binele, faci rău! - When you don't recognize the good, you do bad.

What I like most is campaigning with just one single image which tells the complete story.
That isn’t the most important design rule but the thing I prefer to see.

I guess you don’t understand any Romanian copy. Just like me.
“Când nu recunoşti binele, faci rău!”

What do you think this ad is about?

No it isn’t about violence on the streets. It isn’t a city cleaning campaign either.
The headline says: “When you don’t recognize the good, you do bad.”

It is from the Romanian Gala Societatii Civile. They promote the NGO sector in their country for ten years now.
The print ad is the promotion for their yearly festival. The best NGOs are awarded for their activities in the last year.

Part of the award is the Social Campaigns section. The submitted campaigns aren’t very exiting.
You can see them here.

I know there is a lot of good work made in Romania. See the list here at the bottom of this post.

Romanian Gala Societatii Civile


Comments about The Kick Ass Award

Google Translate says, ““When you do not recognize good, do evil!”

I’ll ask a friend…

Posted by Tom Megginson | 13-03-2012 23:57

Comments about The Kick Ass Award

Weird. My G-Translate says “When not recognize good, you bad!”
I asked Constantin, our friend from Love Issue. He’s from Romania.

Posted by Marc van Gurp | 14-03-2012 00:12

Comments about The Kick Ass Award

So, I am Romanian, excuse the robots. „If you don’t recognize the good, you do evil”

Posted by Cristian | 18-03-2012 12:59

My comment


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