The last dying wish of the Canadian Penny #showyourroll
Posted by Tom Megginson | 3-04-2012 16:49 | Category: Fundraising
(Via Ebay)
Last week, Canada’s 1¢ coin was doomed when it was officially discontinued in the 2012-2013 federal budget. It makes total sense, since the coins aren’t worth the metal they’re struck on, but of course people are nostalgic about a coin in use since 1858 and upset by change. (Plus, we all know retailers will start “rounding up” prices now.)
The other problem with the discontinuation of a small coin is the very reason it was impractical in the first place: people like me have a big bowl full of them, collected when I emptied my pockets at the end of the day and didn’t want to be weighted down the next by a few extra cents.
Well, a Twitter do-gooder has come to the rescue.
Show Your Roll is an effort by @CDN_Penny (“The Official Twitter of the Canadian Penny”) to motivate Canadians to collect up their soon-to-be obsolete pennies, roll them into bank-acceptable 50¢ wraps, and donate the result to their favourite charity. @CDN_Penny then suggests donors Tweet their good deed using the hashtag #showyourroll for public acknowledgement.
Surprisingly, this is not a publicity stunt by the Royal Canadian Mint, but a lark by designer Steve St. Pierre of PR firm High Road Communications that has seen some quick social media success. Let’s hope it raises some change as well.
Advertiser:
Show Your Roll
Agency:
High Road Communications
