Last week, Canada’s 1¢ coin was doomed when it was officially discontinued in the 2012-2013 federal budget. It makes total sense, since the coins aren’t worth the metal they’re struck on, but of course people are nostalgic about a coin in use since 1858 and upset by change. (Plus, we all know retailers will start “rounding up” prices now.)
The other problem with the discontinuation of a small coin is the very reason it was impractical in the first place: people like me have a big bowl full of them, collected when I emptied my pockets at the end of the day and didn’t want to be weighted down the next by a few extra cents.
Well, a Twitter do-gooder has come to the rescue.
Show Your Roll is an effort by @CDN_Penny (“The Official Twitter of the Canadian Penny”) to motivate Canadians to collect up their soon-to-be obsolete pennies, roll them into bank-acceptable 50¢ wraps, and donate the result to their favourite charity. @CDN_Penny then suggests donors Tweet their good deed using the hashtag #showyourroll for public acknowledgement.
Surprisingly, this is not a publicity stunt by the Royal Canadian Mint, but a lark by designer Steve St. Pierre of PR firm High Road Communications that has seen some quick social media success. Let’s hope it raises some change as well.
Show Your Roll
High Road Communications