The less we spend on advertising, the more people we can reach
Posted by Marc | 13-05-2009 21:35 | Category: Corporate Social Responsibility, Health, Homelessness, Poverty
Local businesses in Portland, Maine USA, helped the Salvation Army Northern New England Division launch an ad campaign that cost absolutely nothing. A big expensive campaign could have gotten their name out there. But at what cost?
Local ad agency The VIA Group helped with a pro bono grassroots ad campaign designed to boost awareness and donations during a typically slow time of year for the charitable organization. Roughly 50 area businesses donated space including the Portland Pie Co., which will have ads stamped on the underside of its pizza boxes, and Novare Res, where messages will be painted on the bar’s mirrors.
More examples from the campaign at the micro site.
Update: Check out an inside view of the creation of VIA’s “This Campaign Cost Nothing” for Salvation Army
Advertiser:
Salvation Army Northern New England Division
Agency:
The VIA Group
Source:
AdFreak
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