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The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health



Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”


The spots were directed by Jovan Todorovic from More Media and did it in an ambiance as we know from indie wild west movies.
Well done! Chances are good that I’m going to quit smoking now.




Wyoming Quit Tobacco Program: Hare.

Wyoming Quit Tobacco Program: Wolf.

Wyoming Quit Tobacco Program: Humpty.

Wyoming Quit Tobacco Program: Wolf newspaper ad.


Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design
Keywords:
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Comments


Comments about The little reasons to quit smoking are the best

“If I quit smoking I could actually enjoy this burger”...ehm, right. maybe if you showed a nice fresh salad instead of a fat, unhealthy burger? You might stop smoking and avoid lung cancer…but how about intestinal cancer?

Posted by Daniela | 1-07-2014 19:05



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