Osocio NL

The Longest Handshake in the History of Mankind

Posted by Marc van Gurp | 6-05-2014 13:30 | Category: Peace & Conflicts

The Longest Handshake in the History of Mankind. The handshake from Turkey and Armenia.

The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything but friendship.
TANGO Network, which unites non-government organizations in both countries, wants to break the vicious circle and came with the idea of the longest handshake. The longest in human mankind.

On December 6, 2013 Deniz Barış from Turkey and Hovhannes Hajinyan from Armenia gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake.
The whole event was broadcast live on the Internet, allowing everyone to witness Barış and Hajinyan holding hands.

The video below is the case study.

The action caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached.

TANGO Network
TWIGA Moscow
Additional credits:
Michael Elagin – creative Director
Grant Abovyan – art Director
Semen Galkin – copywriter
Vardan Martiorosyan – producer
Sophya Gelman – PR Director
Nino Purtseladze – manager
- - -

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)