Non-profit campaigns tackle serious issues but sometimes they’re too serious.DDB Los Angeles managed to speak about a serious issue, with a serious tone, but with a twist.
The Majestic Plastic Bag is a mockumentary narrated by Academy-awarded actor Jeremy irons, depicting the journey of a ordinary object into his final destination, the shameful Pacific garbage patch.
While the film is fiction, the data is harsh: in California “19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, costing taxpayers $25 million in cleanup costs a year”. The project was created with support of Heal the Bay and many other people who believed the idea.
Heal The Bay