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The Majestic Plastic Bag

Posted by Armando Alves | 26-08-2010 22:36 | Category: Environment

Non-profit campaigns tackle serious issues but sometimes they’re too serious.DDB Los Angeles managed to speak about a serious issue, with a serious tone, but with a twist.
The Majestic Plastic Bag is a mockumentary narrated by Academy-awarded actor Jeremy irons, depicting the journey of a ordinary object into his final destination, the shameful Pacific garbage patch.

While the film is fiction, the data is harsh: in California “19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, costing taxpayers $25 million in cleanup costs a year”. The project was created with support of Heal the Bay and many other people who believed the idea.

Heal The Bay
DDB Cares


Comments about The Majestic Plastic Bag

Shockingly well put!

Wim Beunderman

Posted by Wim Beunderman | 27-08-2010 09:05

Comments about The Majestic Plastic Bag

I was just wondering if the film’s message is wrong. If the problem is that “19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, costing taxpayers $25 million in cleanup costs a year” the message should be “don’t use too many plastic bags” not “don’t leave plastic bags around, but throw them into the garbage”. It seems, if you throw plastic bags into the garbage, everything’s OK (but we know that this is not the case…).

Posted by margot | 2-09-2010 11:44

My comment


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