The campaign from Greenpeace against the Nestle palm oil policy was a big succes. Remember the Have a break? campaign?
Greenpeace New Zealand is trying to do same against Fonterra, the multinational dairy company, calling for an end to its use of palm kernels, which they says contributes to the destruction of rainforests.
Fonterra slammed the video as an “appalling” publicity stunt.
Fonterra spokesman Graeme McMillan: “From our perspective, it’s another publicity stunt by Greenpeace - just another publicity stunt - and I think New Zealanders will see straight through it. It’s designed to shock.”
Greenpeace Climate Campaigner Simon Boxer: “It isn’t a call to boycott Fonterra products, but to get them to change company policy.”
Greenpeace New Zealand