Osocio NL

The morning after slur

Posted by Marc van Gurp | 23-12-2013 17:10 | Category: Road safety



THINK! The morning after

Or how a talking head can be very effective. With slurring words in this case.
This new campaign video from THINK! highlights the fact that many people can still be over the legal limit to drive the morning after drinking. The ad features a sober-looking man who talks about how his body is still over the limit the day after an evening of drinking, landing the message that to your body, the morning after is still the night before.

See also the video of a young lady who crashed her car over the limit ‘the morning after’.
It’s in our new directory about visual storytelling Osocio: Stories.



Advertiser:
THINK!
Keywords:
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