The New George Clooney Nespresso Ad…  Sort Of

Posted by Marc van Gurp | 4-09-2011 17:00 | Category: Corporate Social Responsibility, Poverty, Developing World

Great new campaign launched today in Switzerland from Solidar, the fair trade organization. They want George Clooney to take his role as UN ambassador serious. He is also the face in all recent Nespresso marketing.
With this campaign Solidar ask people the sign the petition asking Nespresso to stop the exploitation of coffee pickers.

The petition text:

Dear George,
... you campaign as a UN ambassador as well as a champion of peace and justice. That is truly fantastic. But promoting a company that does nothing to stop the exploitation of coffee pickers is really not right.
I would therefore like to ask you make Nestlé choose:
either fair trade coffee or no more George Clooney in the Nespresso commercials.

More at the campaign website.

Solidar: The secret Clooney Commercial, Nespresso wants to forbid

Solidarités International
Spinas Civil Voices


Comments about The New George Clooney Nespresso Ad...  Sort Of

Thanks a lot for this wonderful blogpost Marc!

You already know how much I am a fan of your blog since I found out about it and it makes me proud that our campaign gets featured here.

Cheers from Switzerland, Christoph

Posted by @e_fundraising | 4-09-2011 19:13

My comment


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