Osocio NL

The New George Clooney Nespresso Ad…  Sort Of

Posted by Marc van Gurp | 4-09-2011 17:00 | Category: Corporate Social Responsibility, Poverty, Developing World



Great new campaign launched today in Switzerland from Solidar, the fair trade organization. They want George Clooney to take his role as UN ambassador serious. He is also the face in all recent Nespresso marketing.
With this campaign Solidar ask people the sign the petition asking Nespresso to stop the exploitation of coffee pickers.

The petition text:

Dear George,
... you campaign as a UN ambassador as well as a champion of peace and justice. That is truly fantastic. But promoting a company that does nothing to stop the exploitation of coffee pickers is really not right.
I would therefore like to ask you make Nestlé choose:
either fair trade coffee or no more George Clooney in the Nespresso commercials.

More at the campaign website.

Solidar: The secret Clooney Commercial, Nespresso wants to forbid



Advertiser:
Solidarités International
Agency:
Spinas Civil Voices




Comments


Comments about The New George Clooney Nespresso Ad...  Sort Of

Thanks a lot for this wonderful blogpost Marc!

You already know how much I am a fan of your blog since I found out about it and it makes me proud that our campaign gets featured here.

Cheers from Switzerland, Christoph

Posted by @e_fundraising | 4-09-2011 19:13



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)