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New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 11:30 | Category: Environment, Fundraising



Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale


Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.


Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand
Additional credits:
Client Contact: Phil Bilbrough
ECD: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Art Director: Jordan Dale
Group Account Director: Christina Mossaidis
Account Manager: Alisha Iyer & Mia Freeman
Illustrator: Stephen Fuller
Studio: Gemma Whyte
Retoucher: Jamie Wright

Keywords:
- -



Comments


Comments about New Zealand banknotes tell you why you should donate to nature

Wonderfully designed. Beautiful. It’s great to see smart thinking teamed with eye-catching imagery to create a memorable advertising campaign. Well done Ogilivy!  /  marieholdaway.com

Posted by Marie Holdaway | 5-09-2014 06:08



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