The best of non-profit advertising and marketing for social causes

The One Day at a Time Calendar

Posted by Marc | 7-06-2012 20:20 | Category: Drugs

Agency JWT Brazil developed a traditional calendar, but with one difference. Each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil.

Advertiser:
Alcoólicos Anônimos Brasil
Agency:
JWT, São Paulo, Brazil
Additional credits:
Executive Creative Director: Ricardo John and Roberto Fernandez
Creative Director: Fabio Brandão, Ricardo John and Roberto Fernandez
Copywriter: Pedro Furtado
Art Director: Fabio Santoro

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Interview: Mike Sukle about 9 years campaigning for Denver Water

I did a lot of blogposts about the Denver water campaigns made by Sukle Advertising &Design. “Award winning, humorous, positive approach, recognizable, consistent style, understandable message and above all great artwork” I wrote recently. The campaigns is already in it’s ninth year. Time to look back. I did an interview…

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.