Agency JWT Brazil developed a traditional calendar, but with one difference. Each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil.
Alcoólicos Anônimos Brasil
JWT, São Paulo, Brazil
Executive Creative Director: Ricardo John and Roberto Fernandez
Creative Director: Fabio Brandão, Ricardo John and Roberto Fernandez
Copywriter: Pedro Furtado
Art Director: Fabio Santoro