The best of non-profit advertising and marketing for social causes

The path to domestic violence happens one step at a time

Posted by Marc | 9-06-2009 21:17 | Category: Abuse, Women's Issues

Four brilliant ads from New Zealand Christchurch Women’s Refuge.
“The path to domestic violence happens one step at a time.
Many women in violet relationships don’t quite know when they’re in one.”

Advertiser:
Christchurch Women's Refuge
Agency:
HooperNagel, Auckland, New Zealand
Additional credits:
Art Director: Jonathan Horner, Will Farmer
Copywriter: Jonathan Horner
Typographer: Ben Fraser, Geoff Francis
Photographer: Jeremy Blincoe
Retoucher: Jeremy Blincoe, Brent Backhouse
Model makers: Jonathan Horner, Will Farmer, Brent Backhouse
Source:
Ads of the World

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Comments

Nice dipiction of a social issue.

I think you must send this ad to a print social advertising award , 11th International Concerned communicator award. It is open for entries till 5 Sep 2009.
No entrance fee.
You got a chance to win US $ 11000. all you need is to send your ads along with entry form to or .

download the entry form from http://www.concernedcommunicatoraward.org

Wish you all the best!

Posted by soniya | 29-08-2009 10:29

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.