The best of non-profit advertising and marketing for social causes

The place they fear most

Posted by Marc | 8-08-2009 22:43 | Category: Abuse, Violence

When home became a theatre of abuse and violence something is terribly wrong.
Three ads from KPAI (Komisi Perlindungan Anak Indonesia), the Indonesian governmental child protection commission.
“Sadly the one place they should feel save is the one place they fear most. Help report child abuse”

Advertiser:
KPAI
Agency:
JWT, Jakarta, Indonesia
Additional credits:
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producer: Gina Virginia, Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi) Singapore
Source:
I Believe in Advertising

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Comments

gr8 thought!
nice dipiction of a social issue!

I think you should publish the ad worldwide.
u must send this ad to 11th International concerned communicator award, a social print advertising award for creative professionals.
there is no entrance fee and moreover a chance to win US $ 11000. all you need to do is to fill the entry form which you could download from http://www.concerned communicator award and send it along with ur ad to .
last date for sending your entry is 5 sep 2009.

Wish you all the best!

Posted by soniya | 29-08-2009 12:08

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