The Price of Oyster in 2050: 350 parts per million #COP15

Oceana, an international ocean conservation group, launched a new six-figure advertising campaign on December 1, designed to influence policy makers arriving in Copenhagen for the United Nations Climate Change Conference (COP 15).
The advertising campaign highlight the need to reduce carbon dioxide emissions to 350 parts per million (ppm) to avert a mass extinction of corals and likely declines in the countless marine species that depend upon them, this century.

“With emissions already at 385 ppm,” said Jacqueline Savitz, senior campaign director with Oceana, “we want to be clear about what is required to save an important source of food, income and recreation for the world’s population.”

Savitz explained, “Oceana’s goal is to highlight what’s at stake if we fail to achieve major carbon reductions through an agreement at Copenhagen.  We hope these ads will remind policy-makers that climate change will severely alter the oceans, which will affect all of us, jeopardizing some of our favorite meals and seaside activities, among other things. It’s about whether we will have healthy oceans and ocean-based economies 40 years from now – or whether we will say goodbye to treats like lobster and oysters in our lifetime.”

The message will be delivered via posters at Copenhagen International Airport, ads on subway trains running between the airport, downtown Copenhagen and the Bella Center (the central conference location), films displayed on subway station platforms, and a jumbo board strategically located along the main highway headed toward the conference site. Advertising designs were executed by UK-based agency Propaganda.

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