The best of non-profit advertising and marketing for social causes

The rainforest is like a hotel room

Posted by Marc | 11-11-2012 23:40 | Category: Environment

The impact from this Greenpeace campaign will not be huge but I really like the use of the media. The placed their version of the well-known do-not-disturb sign in residential building and hotels in Brazil.
Each sign contains a message about environmental issues like deforestation, whale hunting and sea pollution.
(Click image to enlarge)

Advertiser:
Greenpeace Brazil
Agency:
AlmapBBDO, São Paulo, Brazil
Additional credits:
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto
Source:
Ads of The World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.