The impact from this Greenpeace campaign will not be huge but I really like the use of the media. The placed their version of the well-known do-not-disturb sign in residential building and hotels in Brazil.
Each sign contains a message about environmental issues like deforestation, whale hunting and sea pollution.
(Click image to enlarge)
AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto
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