We’ve seen quite some ads about this subject here on Osocio. You know the drill. Sad puppy eyes, adopt a pet, save them from a violent owner or provide an alternative ending for a stay in a shelter.
No visuals of mistreated dogs or discarted cats here, no begging baseline guilting you in to donating at least a meal’s worth. Just plain joy. I really like the simplicity of these prints.
We’re the reason people have laps.
I am an excellent source of outside.
Change a life. Or nine.
This one takes a slightly different approach. But I forgive them, cute works.
The only remark I have about this campaign is the fact that I couldn’t find any reference to it on THS’s website. An opportunity missed.
Toronto Humane Society
Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Israel Diaz
Copywriters: Steve Persico, Marcus Sagar
Art Directors: Anthony Chelvanathan, Monique Kelley
Illustrator: Monique Kelley
Art Buyer: Leila Courey
Designer: Caio Oyafuso
I Believe in Advertising