Osocio NL

The reason we have laps

Posted by Jeroen | 1-12-2008 08:47 | Category: Animal rights



We’ve seen quite some ads about this subject here on Osocio. You know the drill. Sad puppy eyes, adopt a pet, save them from a violent owner or provide an alternative ending for a stay in a shelter.

No visuals of mistreated dogs or discarted cats here, no begging baseline guilting you in to donating at least a meal’s worth. Just plain joy. I really like the simplicity of these prints.

image
We’re the reason people have laps.


image
I am an excellent source of outside.

image
Change a life. Or nine.
This one takes a slightly different approach. But I forgive them, cute works.

The only remark I have about this campaign is the fact that I couldn’t find any reference to it on THS’s website. An opportunity missed.


Advertiser:
Toronto Humane Society
Agency:
Leo Burnett, Toronto, Canada
Additional credits:
Chief Creative Officer: Judy John
Creative Directors: Judy John, Israel Diaz
Copywriters: Steve Persico, Marcus Sagar
Art Directors: Anthony Chelvanathan, Monique Kelley
Illustrator: Monique Kelley
Art Buyer: Leila Courey
Designer: Caio Oyafuso
Source:
I Believe in Advertising







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