The best of non-profit advertising and marketing for social causes

The reason we have laps

Posted by Jeroen | 1-12-2008 08:47 | Category: Animal rights

We’ve seen quite some ads about this subject here on Osocio. You know the drill. Sad puppy eyes, adopt a pet, save them from a violent owner or provide an alternative ending for a stay in a shelter.

No visuals of mistreated dogs or discarted cats here, no begging baseline guilting you in to donating at least a meal’s worth. Just plain joy. I really like the simplicity of these prints.

We’re the reason people have laps.

I am an excellent source of outside.

Change a life. Or nine.
This one takes a slightly different approach. But I forgive them, cute works.

The only remark I have about this campaign is the fact that I couldn’t find any reference to it on THS’s website. An opportunity missed.

Advertiser:
Toronto Humane Society
Agency:
Leo Burnett, Toronto, Canada
Additional credits:
Chief Creative Officer: Judy John
Creative Directors: Judy John, Israel Diaz
Copywriters: Steve Persico, Marcus Sagar
Art Directors: Anthony Chelvanathan, Monique Kelley
Illustrator: Monique Kelley
Art Buyer: Leila Courey
Designer: Caio Oyafuso
Source:
I Believe in Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.