The best of non-profit advertising and marketing for social causes

The Share Experiment

Posted by Marc | 20-10-2011 20:44 | Category: Fundraising, Poverty, Developing World

This is why I started Osocio. And what I miss in today’s life and politics: solidarity.
The video is part of a campaign from the Spanish Acción contra el Hambre (Action Against Hunger).

“In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”

They launched this experiment named Experiment Comparte (The Share Experiment) to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share.
The video is also part of the campaign website where visitors can interact and donate. Easy to do, and appealing to create awareness.

The also use Twitter and Facebook to strengthen the campaign.

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Advertiser:
Acción contra el Hambre
Source:
Elma+Alt+Shift

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