The use of Google’s autocomplete feature in a social advertising campaign isn’t new. I wrote about the search history based autocomplete two years ago. It was about Romanians.
In this new campaign from UN Women the feature of real suggested search terms is used in the same way. Integrated with a powerful visual.
Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai at Adweek: “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
Google users in different countries can get different results. But the tone is the same everywhere.
Try it for yourself.
And try also:
Unfortunately Google doesn’t complete the suggestion on “Sexism is” or “Sexism should”.
Hat tip for Jean Julien for sending this infographic about the number of UN Women in peacekeeping.
The campaign above is basically about gender equality. Also at the UN the ratio is uneven but there are open about and have set goals.
Click infographic to enlarge.
Ogilvy & Mather Dubai
Autocomplete - Google - UN Women