Everyone double checks things sometimes. I always check three times if I’ve locked the door when I leave home… But People with OCD feel the need to check things repeatedly or perform routines and rituals over and over. OCD is the fourth most common mental disorder, and is diagnosed nearly as often as asthma and diabetes mellitus.
This video is a case study for a small but very smart campaign about OCD made by McCann Digital Israel. The challenge was to get people more educated about OCD and its symptoms.
(more after the video)
You Might Need To Press Play More Than Once…
For more information please visit www.ocfoundation.org
International OCD (Obsessive Compulsive Disorder) Foundation
McCann Digital israel
VP Creative: Nir Refuah
Creative Team: Tal Scweiger, Daniel Barak