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The Shortest ad ever - Case Study

Posted by Tatjana Vukic | 1-03-2012 22:12 | Category: Education, Health



Everyone double checks things sometimes. I always check three times if I’ve locked the door when I leave home… But People with OCD feel the need to check things repeatedly or perform routines and rituals over and over. OCD is the fourth most common mental disorder, and is diagnosed nearly as often as asthma and diabetes mellitus.
This video is a case study for a small but very smart campaign about OCD made by McCann Digital Israel. The challenge was to get people more educated about OCD and its symptoms.
(more after the video)


image


You Might Need To Press Play More Than Once…

For more information please visit www.ocfoundation.org


Advertiser:
International OCD (Obsessive Compulsive Disorder) Foundation
Agency:
McCann Digital israel
Additional credits:
VP Creative: Nir Refuah
Creative Team: Tal Scweiger, Daniel Barak







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