The best of non-profit advertising and marketing for social causes

The Smoking Kid

Posted by Marc | 22-06-2012 20:38 | Category: Drugs, Health

Nice and smart action from the Thai Health Promotion Foundation.
How would you feel when a child smokes? That question is used to tackle smokers behavior.
The adult smokers in the video refuse to give children a light. With relevant arguments.

The children, who are part of the campaign team, gave the adults a brochure with the text:
“You worry about me. But why not about yourself?”

Hat tip to Eko Kooistra

Advertiser:
Thai Health Promotion Foundation
Agency:
Ogilvy Bangkok

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