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The Story of Bottled Water

Posted by Marc | 22-03-2010 21:36 | Category: Consumerism, Corporate Social Responsibility, Environment

Annie Leonard is becoming famous. I’m sure you know her from The Story of Stuff and The story of Cap & Trade. Now on World Water Day she tells us The Story of Bottled Water.

What’s wrong with this seemingly healthy refreshment? You’ll be shocked to find out that it’s often less clean, less tasty, and way more polluting than the water from your tap. This is the story that water bottlers Coke, Pepsi, and Nestlé don’t want you to hear—but thanks to Annie, millions of you will.

The Story of Bottled Water is the second in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than a dozen of the world’s leading sustainability organizations.
For this video the partners are: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.


Annie’s interview with Stephen Colbert:

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Annie Leonard
www.colbertnation.com
Colbert Report Full EpisodesPolitical HumorHealth Care reform


Agency:
Free Range Studios




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Comments about The Story of Bottled Water

http://www.d-o-c.it


http://www.flickr.com/photos/giovannicarapella/4431706649/in/set-72157623493637555/

A very very beautiful non conventional campaign about environment. The campaign was organized in Rome by YoYo communication for a local politician…
Look at the photos and at the web site and let me know your opinions!!

Bye
Giulia

Posted by giulia anita bari | 23-03-2010 16:58

Comments about The Story of Bottled Water

@giulia Thanks. Are you involved in the project?

Posted by Marc | 23-03-2010 22:51



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