The best of non-profit advertising and marketing for social causes

The Story of Stuff - Red Cross Style

Posted by Marc | 18-12-2012 22:20 | Category: Fundraising, Homelessness, Poverty

Nice animation from the Canadian Red Cross for the holiday season. It’s a call to donate instead of spending money on just things.
At their gift store visitors can buy a Family Survival Kit with stuff Canadian families really need.

Director: Andy Hall

30 sec version:

Advertiser:
Canadian Red Cross
Agency:
BBDO NY
Additional credits:
Chief Creative Officer: David Lubars
Senior Creative Director: Linda Honan
Art Director: Kurt Leonard
Copywriter: Nick Sonderup
Executive Producer: Ashley Sferro Henderson
Producer: Jesse Brihn

Design/Animation: Elastic
Director: Andy Hall
CG Supervisor: Kirk Shintani
Compositor: Shahana Khan
3D Artists: Paulo de Almada, Kim Zhu, Andy Lewis, Lindsey Butterworth, Wendy Pham, Cody Woodard, Frantz Vidal, Adam Carter
Smoke: Paul Yacono
Smoke Assistant: Dan Ellis
Producer: Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.