The best of non-profit advertising and marketing for social causes

The wrong movie

Posted by Tom Megginson | 27-02-2012 21:39 | Category: Health

This unusual campaign from Israel subjected a cinema full of people to a disorienting experience: suddenly thinking they were being shown a different movie that the one they had bought a ticket for.

File this under “First World Problems”, I suppose, but the audience reacted as if it was the end of the world. Fortunately, if the video case study is to believed, they appreciated the trick once they were told it was a simulation of what dementia feels like.

See the video after the break.

Advertiser:
EMDA Israeli Alzheimer Association
Agency:
Grey Israel
Source:
Ads of The World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.