There are a lot of idiots out there

This is the new hilarious campaign from MADD Canada (Mothers Against Drunk Driving) containing four videos. This nation-wide campaign is designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers because there are a lot of idiots out there.
Everybody recognize these talks at parties. Great work.

Holiday Films director Adam Massey: “I knew these spots were making light of a very serious issue, drinking and driving, but in a very clever way. The first time people see these spots they feel a bit uncomfortable, not knowing how to react to them, are they funny, or sick? But after a second viewing they start laughing, and they get the obvious message from these spots. I feel these spots are like old Monty Python skits, that are funny, yet twisted but most of all impressionable and very memorable.”

More about the campaign and a interview with Adam Massey at glossy inc..

“There are a lot of idiots out there. Help us keep them off the road.”

Related MADD posts:
- Amy, Jenny, Jeff and Lisa
- MADD
- Don’t make it a grad to forget

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Comments

Great casting for what I assume is the target audience of middle age white men in Canada. Very funny actors. I had to google the penny trick and the top result was “Myth Busted” article on About.com http://urbanlegends.about.com/library/bl_breathalyzer_penny.htm