There are brands no one should wear

Posted by Marc | 3-12-2008 22:40 | Category: Abuse, Violence, Woman issues

The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.

This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.

Portuguese versions of the print ads can be found at the APAV website.
Portuguese version of the video:

Advertiser:
Associação Portuguesa de Apoio à Vítima (APAV)
Agency:
Grey Lisbon
Additional credits:
TV:
Creative Director: Cristiano Zancuoghi
Art Director: Nádia Pinto
Copywriter: Carlos Garcia
Post-Production: Bikini
Producer: Ovídeo
Director: João Neves
Director of Photography: Luis Branquinho
Art Director: Adrian Thatcher
Editing: Luca Alverdi
Sound: Dizplay

Print:
Creative Director: Cristiano Zancuoghi
Art Director: Nádia Pinto
Copywriter: Carlos Garcia
Post-Production: Carlos Costa / Nádia Pinto
Photography: Gonçalo Almeida


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There’s a wordplay in Portuguese. The word “marca” refers to both “brand” and “mark” (or “sign"). Very interesting approach.

Posted by Daniele | 4-12-2008 00:33

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