There are brands no one should wear

The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.

This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.

Portuguese versions of the print ads can be found at the APAV website.
Portuguese version of the video:

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Comments

There’s a wordplay in Portuguese. The word “marca” refers to both “brand” and “mark” (or “sign"). Very interesting approach.